Introduction
Social media jobs are trending up in the 2020s, and they show no signs of slowing down. We’re just getting started! By 2023, there will be even more new social media jobs than there are now. We’ve already seen some of these positions grow over the last few years, but there are several new ones on their way as well. If you want to join this exciting industry and get in on this trend before it’s too late—or if you just want to see what all the fuss is about—then read on!
1. Social Media Director
The social media director is responsible for the overall social media strategy and execution of the company’s social media marketing plan. They’re responsible for making sure all campaigns are executed according to plan, and that they align with business goals.
The social media director also monitors conversations on platforms like Facebook, Twitter, LinkedIn, and Instagram; analyzes data from platforms such as Google Analytics; creates reports based on that data; provides feedback to other departments regarding content performance; keeps up with industry trends to inform future strategies; creates content calendars based on key dates such as product launches or events (e.g., Super Bowl); develops relationships with influencers who can help promote your brand or products/services (e.g., celebrities). You will be expected to have a strong knowledge of how each platform works to maximize its potential (i.e., Facebook group’s vs Instagram stories).
2. Social Media Strategist
A social media strategist is a person who plans and executes social media marketing campaigns, develops strategies for a brand’s social media presence, and acts as the chief social media officer (CSMO) for a brand.
3. Community Manager
- What is a community manager?
A community manager is responsible for managing and cultivating an online community, such as Twitter or Facebook. Community managers take care of the day-to-day tasks that keep the online space safe, organized, and engaging. They set up events and competitions to increase participation within their networks; moderate comments; troubleshoot technical issues; create promotions to boost engagement; organize giveaways; monitor analytics for key performance indicators (KPIs); and more.
- What does a community manager do?
Community managers are responsible for keeping their communities vibrant by posting content regularly, monitoring activity on social media platforms like Facebook or Instagram, responding to user feedback in real-time when necessary—and sometimes even conducting research studies or creating polls to collect useful insights into how members feel about certain aspects of the business such as product features or marketing campaigns. In addition, some companies hire full teams dedicated just to helping businesses run smoothly across all social media channels including Twitter where one person may handle different accounts running simultaneously while another handles customer service issues related specifically to their brand name alone
4. Social Media Analyst
Social media analysts will help you to understand the effectiveness of your social media efforts. They can advise you on how to improve those efforts and make them more effective, based on their analysis of your data.
5. Social Customer Care Representative
Social media jobs are becoming increasingly popular and one of the most sought-after is that of a social customer care representative. The job involves helping customers with their social media accounts, including Facebook and Twitter. They also deal with issues such as spam complaints and suspended accounts, as well as handle user support requests on these platforms.
The role involves interacting with customers over various channels such as email, chat, or phone calls to solve their problems relating to their account settings or functionality on the platform in question. If you’re looking for an opportunity where you can use your communication skills while working remotely then this could be the perfect fit!
6. SEO Specialist
SEO specialists are responsible for making sure that a website is optimized for search engines. This means they need to have a good understanding of search engine algorithms, as well as best practices. Because SEO is such a broad field, there are many different types of SEO jobs available depending on your interests and skill set.
As an SEO specialist, you might work at an agency where you help clients create content or optimize their websites; or you might work directly with clients to improve their online presence. The job can be challenging because it requires constant learning—search algorithms change constantly! But if you’re passionate about learning how the world’s most popular platforms work, then this could be just what you’re looking for!
7. Social Media Copywriter
Social media copywriters are in charge of crafting content for social media platforms. This job is best suited to people who have a background in writing and editing, but it’s also common for individuals with a degree in business or marketing to land this role.
The responsibilities of the position include:
- Writing original posts on behalf of clients (or company-wide)
- Editing existing posts so they’re more engaging and compelling
- Creating hashtags that fit within the guidelines set by management, as well as maintaining them over time
8. Influencer Marketing Manager
Influencer marketing is a form of marketing where brands work with influencers to promote their brand. Brands have found that working with influencers is more effective than advertising, especially when it comes to millennials.
The number of companies using influencer marketing has risen from 26% in 2017 to 31% in 2019, according to Marketing Sherpa’s annual survey on the topic.
Influencers are people who have a large following on social media platforms like Instagram and Facebook, and they can drive sales for businesses if they feature your product or service in one of their posts. Influencers can come in all shapes and sizes—there are macro-influencers (those with 2 million+ followers), micro-influencers (5k – 100k followers), and Nano-influencers (under 5k followers). According to Forbes magazine, big brands like Nike and Coca-Cola have already been working with macro-influencers for years because they get better results than other forms of advertising.
9. Content Creator
Content creators create content for social media. They can create content for a variety of social media platforms and purposes.
To become a content creator, you’ll need to know how to write well, have strong verbal communication skills (so you can speak in front of the camera), possess an understanding of digital marketing strategies, and have an eye for design (so that your graphics look appealing). You should also enjoy working independently and being able to manage projects in your time frame.
10. UX Designer or UX Writer
UX Designers and writers create the look and feel of social media platforms, including buttons, forms, and menus. They work closely with product managers to determine how users will interact with the site’s features and functions. These positions are closely related to Social Media Managers, who have similar responsibilities but also focus on marketing channels such as Facebook or Twitter specifically. Meanwhile, a Social Media Copywriter focuses solely on written content instead of visual design (for example tweets).
Some great new social media jobs will be growing in the next few years for people who would like to pursue a career path that involves social media in some way
Some great new social media jobs will be growing in the next few years for people who would like to pursue a career path that involves social media in some way. While there are many different kinds of social media jobs, they all share one thing: they’re flexible and can give you a good sense of what it’s like to work in social media before you commit to an actual full-time role. If you want to start as a freelancer or part-time worker, there are tons of opportunities available to you at this point. This is especially true if your skillset is strong enough; as more companies decide they need help with their social media presence and handling customer service issues on Twitter/Reedit/Facebook etc., there will be more demand for these types of positions than ever before!
Conclusion
With the rise of social media, there is no shortage of jobs in this field. Social media managers, content creators, and influencers are all in high demand. If you’re interested in building a career within this industry, here are some things to keep in mind:
- Keep up with trends and changes in technology. The landscape for social media jobs is constantly changing as new networks emerge and existing ones evolve—so it’s important to stay up-to-date with the latest developments to maximize your potential as a candidate.
- Consider entering into an accelerator program if you want to get started quickly (or if you need funding). Accelerators provide mentorship opportunities while helping participants launch or grow their ventures using capital investments from investors—which means they can offer excellent networking opportunities as well! You should also consider networking with others who work at startups or tech companies; not only will these professionals be able to share helpful advice about navigating the world of entrepreneurship but they might also be able to provide valuable connections down the road!
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