Seo services in lahore, What is the connection between a website visitor and a Google robot? In general, they both value the user experience. Indeed, the days of stuffing your web content with keywords to appear in the top search results are over. Nowadays, a site’s ergonomics have an impact on its SEO. How? This article contains the solution, seo services in lahore.
Definition of user experience
User experience, abbreviated ” UX ” for ” User eXperience ” in English, refers to the various elements that improve the quality of a user’s interaction with a website, among other things. Thus, your overall impression, the ease of use of the site, or even the fact that you are using a design interface all contribute to a positive user experience. In some ways, it is similar to online customer satisfaction.
Why should you be concerned about user experience in terms of SEO?
Google is constantly looking for new ways to provide users with the most relevant and enjoyable content for their queries. Why is it the nicest? Because the search engine discovered that Internet users prefer to surf on a user-friendly and well-designed website.
As a result, the user experience and natural referencing optimization work in tandem: what pleases humans also pleases robots. Indeed, the search engine now considers user experience when ranking pages in search results.
Take note that this experience is just one of many factors considered by Google when determining your position in the results. So make sure you have an excellent natural referencing strategy in place and work on SEO in other areas, mainly through good content marketing.
However, in addition to the content, it is critical to work on the design of your site. Put yourself in the shoes of a user and improve their experience by providing a fast, well-structured, and secure website. But how? We will show you how to do it.
There is no need to tell you that the reign of immediacy defines our time. An average Internet user is willing to wait up to 3 seconds for a page to load. Is yours taking longer? There’s a good chance the user will leave your site and go somewhere else… Improve the loading speed of each page of your site to avoid disappointment.
How? When displaying images, compress them to make them lighter while selecting a format that does not degrade quality. You can also simplify the interface by loading only the content requested by users. For example, there’s no need to show the entire navigation menu if he has not clicked on it. Finally, keep the number of plugins you install to a minimum, as these can consume a lot of code space.
Focus on mobile ergonomics and responsive design
How do you usually access the Internet? Nowadays, more and more people browse on their smartphones and expect the same positive user experience as they do on computers and tablets. This is why ensuring your web pages look good on all devices is critical.
This is known as “responsive design,” which creates an interface that adapts to different devices to provide a positive user experience. To assist you in this, website designers typically include an adapted design in design tools that allows you to create a “responsive” site easily.
You can also use Accelerated Mobile Page (AMP), a web authoring language that makes websites load faster on mobile devices. Free tools, such as the Mobile-Friendly Test, are available to test your site’s optimization on a smartphone.
Structure your content correctly
A well-structured website assists the Internet user in orienting himself and quickly finding the information he seeks. As a result, it is also an element that promotes a positive user experience. At the same time, a good structure helps Google understand your site’s content and index it quickly, which improves your seo services in lahore.
A site’s architecture should ideally follow a pyramid shape, with a home page at the top and category pages or sub-categories. The individual pages are listed below. Make sure that user navigation is straightforward, especially if there is a menu and a search option.
Choose an open design
A clear architecture is essential, but so is an open design! White space makes it easier to draw Internet users’ attention to important information. As a result, avoid bloated content, images, and other elements that may confuse visitors. An overburdened design is rarely admired.
Create a solid internal and external network
Incorporate high-quality, relevant links to other pages on your website into your content. This links your site’s visitors to other pages. Add CTAs (calls to action) or links to other pages that lead users to the product description, for example. An excellent internal network enables users who want to go deeper in their research to find more information. The goal is also to guide the user through a course. At the same time, you demonstrate to the search engine that you care about the user experience, which is highly valued.
Furthermore, if many high-quality sites link to yours, it is likely because they value their user experience. Having a lot of external links or backlinks from well-known or authoritative websites also helps your SEO.
Obtain user trust
Google penalizes sites that do not use ” HTTPS, “i.e., are not secure. This acronym ensures that your site is trustworthy regarding data confidentiality and integrity. Security gives users confidence and allows you to optimize your SEO!
Finally, by improving your site’s user experience, you optimize your natural referencing. To accomplish this, work on the design of your website, keeping in mind both interface design and mobile ergonomics.
Whether you already have a website or want to create one, our specialized web marketing agency can help you improve your seo company in lahore to attract more visitors and increase your company’s revenue.
How? We audit your website, allowing us to identify its strengths and weaknesses. We also assist you in developing a high-performance website that promotes a positive user experience, ensuring qualified traffic and excellent natural referencing.